LUVUM

Luvum keeps the routine simple with this serum, sourced from Korea. In the current KoolSeoul rotation.

LUVUM serum (50ml) with hyaluronic acid. Lightweight, fast-absorbing formula for daily skincare.

Intensely hydrates while protecting the skin barrier with a lightweight, non-sticky hydrating sunscreen A bamboo and hyaluronic acid blend.

Handpicked from Luvum's lineup, this cream earns a spot on the shelf. A fresh Korean pickup for KoolSeoul.

LUVUM Calming Repair Cica Gel Mask 5 Sheets delivers a targeted Korean skincare step for a smoother, healthier look.

Lightweight and effective, the Luvum Calming Repair Cica Gel Serum helps hydrate and soften skin. Layers cleanly with the rest of your K-beauty routine.

Cream-to-gel serum that finishes matte-satin on skin. Freshly imported from a Seoul store.

Intensely soothes sensitive skin with an ultra-calming cica complex that strengthens the skin barrier A lightweight oil-serum texture.