COLORGRAM — easy Korean makeup by Olive Young

COLORGRAMEasy Korean makeup

Olive Young’s own makeup brand, launched in 2018 around easy-to-use color for teens. Home of the All-in-One Aegyo-Sal Maker and the Nude Blur Tint.

Known forAegyo-Sal Maker & lip tintsBorn2018, by Olive YoungPrice range$11 – $21
Why we love it
  • Created by CJ Olive Young, the Seoul-based beauty retailer
  • Easy-to-use makeup for quick makeovers, according to the brand
  • Dual-ended sticks for eye bags, lips and contour
THE COLORGRAM LOOK

4 steps, one click

A complete everyday look, all from COLORGRAM: base, eyes, contour and lips.

All COLORGRAM

15 products

The COLORGRAM guide

About COLORGRAM

COLORGRAM is a Korean makeup brand created by CJ Olive Young, the Seoul-based beauty retailer. According to Olive Young, it launched in 2018 as an easy-to-use color cosmetics brand for teens, with the motto “Find your beauty, Play your color”: natural, bold or playful looks that anyone can create.

In 2021 the brand was relaunched with the popular webtoon “True Beauty” and started expanding abroad, including to the U.S. and Japan. CJ describes COLORGRAM as trend-driven makeup designed for ease of use and everyday application.

The All-in-One Makers

The All-in-One Aegyo-Sal Maker is a dual-ended stick for aegyo-sal, the soft under-eye “smile bags” popular in Korean makeup. According to the brand, it has an oval tip and a round, ultra-fine tip and a creamy, long-lasting texture.

The All-in-One Over-Lip Maker works the same way for lips: one end extends the lip line, the other adds shading for a fuller-looking pout, according to the brand.

Lip tints and glosses

Lips are a big part of COLORGRAM. The Nude Blur Tint is presented by CJ as one of the brand’s steady sellers, and the Tanghulu Tangle Tint Milk comes in milky, fruit-inspired shades. On Kool Seoul you will also find the Juicy Jam Blur Tint, the Geek Nude Color Cover Tint, the Fruity Glass Gloss and the Tanghulu Lip Serum.

Eyes, contour and glow

For eyes, the Pocket Ring Eyeshadow Palette is a compact palette. To shape the face, choose the Re-Forming Contour Stick or the 3D Creation Easy Shading powder. For glow, the Milk Bling Heartlighter and the Tintori Highlighter Palette; for the base, the Nude Blur Stick.

Which COLORGRAM for you?

  • New to the brand: start with the All-in-One Aegyo-Sal Maker.
  • Everyday lips: the Nude Blur Tint.
  • Glossy lips: the Fruity Glass Gloss or the Tanghulu Tangle Tint Milk.
  • Fuller-looking lips: the All-in-One Over-Lip Maker.
  • Face shape: the Re-Forming Contour Stick.

How to build a COLORGRAM look

Even out the skin with the Nude Blur Stick, draw soft eye bags with the Aegyo-Sal Maker, add light shadows with the Re-Forming Contour Stick, then finish with a Nude Blur Tint. Add a touch of Milk Bling Heartlighter for glow.

Buying COLORGRAM at Kool Seoul

We buy every COLORGRAM product in Korea, from the brand and official Korean retailers, and ship it from our office in Itaewon, Seoul. Orders are prepared in 2–5 business days, then K-Packet takes 7–14 business days and DHL Express 2–5, both tracked. Prices are in USD; duties or import taxes may apply on arrival depending on your country.

Questions? We answer.

Is the COLORGRAM sold on Kool Seoul authentic?

Yes. We buy COLORGRAM in Korea from the brand and official Korean retailers, and ship it from our office in Seoul.

Who makes COLORGRAM?

COLORGRAM is a makeup brand created by CJ Olive Young, the Korean beauty retailer. It launched in 2018 as easy-to-use makeup for teens.

What is an aegyo-sal maker?

Aegyo-sal are the soft “smile bags” under the eyes, a popular Korean makeup look. The All-in-One Aegyo-Sal Maker is a dual-ended stick to draw them, with an oval tip and a round, ultra-fine tip, according to the brand.

Which COLORGRAM lip product should I choose?

For soft everyday color, the Nude Blur Tint or Juicy Jam Blur Tint. For shine, the Fruity Glass Gloss or the Tanghulu Tangle Tint Milk. To make lips look fuller, the All-in-One Over-Lip Maker.

How long does shipping to the US take?

We prepare your order in 2–5 business days. K-Packet then takes 7–14 business days, DHL Express 2–5, both tracked.

Will I pay import duties?

Duties or import taxes may apply on arrival depending on your order. They are set by your local authorities and paid by the recipient.

Contact our Seoul team →

If you like COLORGRAM

WAKEMAKEROMANDPERIPERACLIODASIQUE3CE

Updated October 2026 · Prices in USD