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Shop the newest Korean beauty arrivals at Kool Seoul — the latest skincare launches, makeup releases and K-pop drops freshly sourced from Seoul. We update our new arrivals daily, so you're always first to discover the hottest Korean products.
VT COSMETIC
$80
Vt Cosmetics Cica Reti-A Essence 0.7 30ml
Cosmetics Cica Reti Essence: vt Cosmetic essence (30ml) for daily skincare. Lightweight, fast-absorbing formula that layers under moisturizer.
RULIDIA
$17
Rulidia Ritual Dew Tint
The Rulidia Ritual Dew Tint sits soft on skin for a fresh look for everyday wear. Slots into any Korean makeup routine.
MISSHA
$41
Missha Layering Fit Foundation Semi Glow 35ml
The Missha Layering Fit Foundation Semi Glow melts into skin for a soft finish for everyday wear. Easy to wear day or night.
DE:MAF
$7
De:Maf Rice Jelly Cleanser 20ml
DE:MAF facial cleanser (20ml). Daily face wash that leaves skin clean without tightness.
TONYMOLY
$28
Tony Moly Black Tea Intense Revive Oil 50ml
Made in Korea, the Tony Moly Black Tea Intense Revive Oil brings a light, refreshing layer to your routine. Pairs well with serums and moisturizers.
FULLY
$31
Fully Rice Cera Hydrogel Mask
The Fully Rice Cera Hydrogel Mask brings a light, refreshing layer to your routine for a soft, comfortable finish. Layers cleanly with the rest of your K-beauty routine.
GIVERNY
$40
Giverny Milchak Cover Foundation 30ml
Giverny's Milchak Cover Foundation melts into skin for a soft finish. Slots into any Korean makeup routine.
ABIB
$19
Abib Deep Clean Foam Cleanser Moisture Hyaluronic Foam 150ml
Built around gentle care, the Abib Deep Clean Foam Cleanser Moisture Hyaluronic Foam conditions skin for a healthier feel. Layers cleanly with the rest of your K-beauty routine.
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