Korean royal court skincare

The Whoo (formerly The History of Whoo) is the luxury skincare brand of the Korean group LG H&H (LG Household & Health Care). It was launched in February 2003 as a high-end “royal court” cosmetic, built on the beauty recipes once used by Korean queens and combined with modern technology. LG H&H now calls it “royal court skin science”.

In 2023 the brand shortened its name from “The history of 后” to The Whoo, while keeping its signature 后 (hu) design.

The Bichup essence (written “Bicheop” on our listing) first came out in October 2009 and is one of The Whoo’s signature products. Its fourth generation, launched in March 2024, contains NAD+, which LG H&H presents as its high-performance anti-aging solution.

Cheongidan (also written Cheon Gi Dan) was first launched in January 2010 and renewed in 2023 with a focus on “radiant anti-aging”. According to LG H&H, its key ingredient Cheongibidan 12α is a total anti-aging formula, paired with golden gardenia, an antioxidant flower, and Pro-Radiance™. In 2025 the Pro Repair Serum and Radiance Eye Cream added Chlorogen™, a radiance ingredient combining chlorogenic acid and taurine.

At Kool Seoul, Cheongidan Hwahyun includes a toner, cream, eye cream, ampoules, a cleansing foam and makeup.

Launched in 2006, Hwanyu is built around wild ginseng; its packaging is decorated with a phoenix, a symbol of immortality. We carry the Hwanyu Balancer and Hwanyu Lotion.

Jinyulhyang is built on red wild ginseng. The renewed Jinyulhyang Anti-Wrinkle line uses the whole plant (root, leaf and stem), an essential oil complex and two peptides; the Enriching Cream adds a red wild ginseng retinol complex, according to the brand. The line includes the Enriching Toner, Emulsion, Enriching Cream and a cleansing foam.

Gongjinhyang was introduced with the brand in 2003. LG H&H describes it as basic skincare made from precious herbal ingredients once offered to queens, with Gongjin Solution™ as its key ingredient. It comes in elastic and moisture versions.

Gongjinhyang Seol is the brightening range (toner, emulsion, power cream, Jingo Spot, sun cushion), and Gongjinhyang Mi is the makeup range: cushions, pacts, primers, powders and lip rouges.

• New to the brand: start with the Bichup essence.
• Radiance and the look of fine lines: the Cheongidan line.
• Dry skin that needs rich moisture: Jinyulhyang Anti-Wrinkle.
• Everyday care: Gongjinhyang, in elastic or moisture versions.
• Dull tone: Gongjinhyang Seol.

New product? Patch test first.

We buy every The Whoo product in Korea, from the brand and official Korean retailers, and ship it from our office in Itaewon, Seoul. Orders are prepared in 2–5 business days, then K-Packet takes 7–14 business days and DHL Express 2–5, both tracked. Prices are in USD; duties or import taxes may apply on arrival depending on your country.

Yes. We buy The Whoo in Korea from the brand and official Korean retailers, and ship it from our office in Seoul.

Yes. In 2023 LG H&H shortened the brand name from “The history of 后” to The Whoo. You may see both names on packaging and on our listings.

The Whoo is a brand of LG H&H (LG Household & Health Care), the Korean group that also owns OHUI and Sooryehan.

Cheongidan focuses on radiance and anti-aging. Hwanyu is the brand’s high-end anti-aging line built around wild ginseng.

We prepare your order in 2–5 business days. K-Packet then takes 7–14 business days, DHL Express 2–5, both tracked.

Duties or import taxes may apply on arrival depending on your order. They are set by your local authorities and paid by the recipient.