About Us – Kool Seoul

About Kool Seoul

Your trusted source for authentic Korean beauty — sourced directly from Seoul, delivered worldwide.

Our Story

Kool Seoul was born from a simple idea: make authentic Korean beauty accessible to everyone, everywhere. Founded in Seoul, South Korea — the heart of the global K-beauty industry — we set out to bridge the gap between Korean brands and customers around the world who struggle to access genuine products.

Our team sources directly from Korean brands and authorised distributors, ensuring every product that reaches you is 100% authentic, fresh, and at a fair price. No grey market, no counterfeits — just real K-beauty, straight from the source.

Seoul to Your Door

We operate from our headquarters in Yongsan, Seoul — steps away from the beauty districts where Korea's most iconic brands are born. This gives us first-hand access to the latest launches, limited editions, and bestsellers before they reach international markets.

From our Seoul office, we ship to over 100 countries via DHL Express, Korea Post EMS, and Aramex — so whether you're in Paris, Jakarta, or New York, your K-beauty order is just a few days away.

Our Presence

🇰🇷

Seoul HQ

342 Noksapyeongdaero, Yongsan
Seoul, South Korea

🇰🇭

Phnom Penh Store

AEON Mall 3, Mean Chey
Phnom Penh, Cambodia

🌏

Worldwide Shipping

100+ countries
DHL · Korea Post · Aramex

What We Carry

With over 3,700 products across skincare, makeup, haircare, body care and K-pop merchandise, Kool Seoul is one of the most comprehensive K-beauty destinations online. We carry 200+ brands including COSRX, LANEIGE, ANUA, Beauty of Joseon, SOME BY MI, MEDIPEEL, ETUDE, and dozens of cult-favourite indie Korean brands you won't find elsewhere.

Korean Skincare K-Beauty Makeup K-Pop Merchandise Haircare Body & Fragrance Men's Grooming

Why Choose Kool Seoul?

✅
100% Authentic

Direct from Korean brands and authorised distributors.

🚀
Fast Worldwide Shipping

DHL Express delivers in 3–7 business days to most countries.

💰
Free Shipping over $150

Standard shipping free on orders over $150 USD.

🏪
Physical Store in Cambodia

Visit us at AEON Mall 3, Phnom Penh.

🆕
Latest K-Beauty Launches

Seoul HQ means first access to new product drops.

💬
Expert Support

Our team is passionate about K-beauty and here to help.

Have a Question? Look here

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  • Orders

Once your order is completed, you will instantly receive a confirmation email containing your order details and number.

This number allows you to easily track and access your order at any time on our website.

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  • Orders

Changes cannot be made directly online.

However, our team is always here to assist you, simply contact us at [email protected] as soon as possible, and we will do our best to help.

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If your order appears as “confirmed" rest assured, it has not been forgotten and will be shipped as soon as possible. Our team is preparing it with care, and it will be on its way shortly.

During major Korean holidays (Chuseok, Seollal), processing and delivery times may be longer.

Thank you for your understanding.

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  • Orders

If your order was automatically canceled, we sincerely apologize.

This typically occurs when an item becomes unavailable.

You will receive a full refund.

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Track your shipment effortlessly through our website after connecting to your account, or through your local postal service website or DHL tracking.

Please note that most tracking numbers begin with “L” for K-Packet deliveries.

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  • Orders

If something is missing or incorrect, please contact us at [email protected] within 3 of delivery.

A photo or video proof is required for us to process a refund or replacement.

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  • Orders

Official lightsticks are among our most requested items.

Occasionally, suppliers experience delays due to overwhelming demand.

Your lightstick will arrive, thank you for your patience.

If you need it urgently for an event, reach out to us and we will do our best to assist.

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  • Orders

Some promo codes exclude:

Snacks & food

Beverages

Non-beauty items

If your code still doesn’t work, our team will be happy to help. Please contact us at [email protected]

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  • Orders


Orders generally ship within 2 to 4 days, but sometimes it may take a little longer. If your order has not been shipped within 10 days after your purchase, please don’t hesitate to contact us at [email protected] for more details.

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  • Shipping & Deliveries

We proudly ship worldwide, except to:

❌ Russia

❌ Israel

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  • Shipping & Deliveries

Our shipping methods include :

Korea Post (K-Packet) — reliable, secure, and economical, delivery in 7–14 days

DHL Express — fast and premium, delivery in 3–5 days

Special USA Notice

Due to updated US tax policies, DHL Express is temporarily suspended for the USA.

Only K-Packet standard delivery is available.

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  • Shipping & Deliveries

Shipping fees are automatically calculated based on:

Your location and the weight of your order

More products may increase the total weight and therefore the fee.

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  • Shipping & Deliveries

Free delivery is available depending on your country and order amount:

Worldwide: Orders over $300 USD qualify for free DHL shipping.

Cambodia: Orders over $200 USD qualify for free DHL shipping.

USA: Orders over $150 USD qualify for free K-Packet shipping.

Canada: Orders over $150 USD qualify for free K-Packet shipping and $300 USD for free DHL shipping.

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  • Shipping & Deliveries

If your package appears lost:

Contact your local post office first, they can provide the most precise updates.

If unresolved, we can issue a refund after 30 days from the order date.

We need the following documents:

-Proof of contact with your postal service

-ID photo

-Signed statement confirming non-receipt of the package

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  • Shipping & Deliveries

Customs inspections may occasionally extend delivery times.

Refunds or replacements are possible only after 30 days from the order date.

K-Packet: Please wait the full 30 days.

DHL: Contact us earlier as we can help expedite the process.

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  • Shipping & Deliveries

If you entered an incorrect address, please contact us urgently at [email protected]

K-Packet: Once shipped, we cannot modify the address. We reccommand contacting your local post office as they may help.

DHL: Address changes are possible before delivery, contact us immediately.

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  • Shipping & Deliveries

If your package was returned due to an incorrect address or because it was not picked up, we will refund the products once the package has been returned to our office.

Please note that we cannot refund the shipping fees, as we are not responsible for the failed delivery.

If, in special cases, your package was not delivered due to our mistake, please contact us at [email protected] so we can investigate the issue. In such cases, we will also refund the shipping fees.

If you would like your package to be resent, we can ship it again once the shipping fees have been paid, or free of charge if the mistake was on our side.

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  • Customs & Taxes

Most taxes are prepaid, meaning K-Packet orders typically require no federal tax.

However, US customs may randomly inspect packages and charge fees.

These fees are unpredictable and non-refundable.

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  • Customs & Taxes

Customs may apply import duties depending on your country’s regulations.

These fees are entirely the customer’s responsibility.

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  • Customs & Taxes

Unfortunately, we cannot pay customs fees on behalf of the customer.

Please note that if customs fees are refused, the order cannot be refunded.

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  • Returns & Refunds

Here are the refund eligibility :

Return requests must be made within 7 days of delivery.

Products must be unopened, unused, and in original condition.

Expiration dates: valid within 6 months of the printed date.

Non-Refundable Situations

Items opened or used cannot be refunded.

Refund requests due to customs duties or taxes

Sale items or discounted items

Products damaged after delivery

Damaged or Incorrect Products

Please note that the refund can only be treated once we receive the item in our office.

Check our Return Policy for more details

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  • Returns & Refunds

If you received a damaged or incorrect product, contact us within 3 days with photo proof.

If approved, we will provide a replacement or a refund/store credit.

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  • Returns & Refunds

Please contact our customer support team to initiate a return request.

[email protected]

Please note that the refund can only be treated once we receive the item in our office.

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  • Returns & Refunds

The shipping fees are refunded only if the if the product delivered was wrong or broken.

Return shipping costs are the customer’s responsibility. If a product is confirmed damaged or defective, we will refund the shipping cost.

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  • Returns & Refunds

We currently do not offer direct exchanges. If you need a different item, please return the original item for a refund and place a new order.

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  • Products

Every item on Kool Seoul is sourced directly from official brands and certified Korean suppliers.

We guarantee 100% authenticity.

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  • Products

Due to high demand, certain products may become temporarily unavailable.

If an item is out of stock, you will receive a prompt refund for that item.

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  • Products

Please check the ingredient list before purchasing.

Kool Seoul cannot be held responsible for allergic reactions or skin issues.

If you need guidance, our team will gladly assist you in choosing the right products. Ask for advice at [email protected]

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  • Account & Customer Service

If you have any problem reguarding your account : trouble to log-in, need to update informations, delete your account : please contact our team at [email protected] and we will take care of it.

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  • Account & Customer Service

You can contact us via the contact form on our website or by writting direclty to [email protected]

Our office operates Monday to Friday, 9:00 AM – 5:00 PM (KST).

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  • Account & Customer Service

We are a small but dedicated team.

Please allow a few business days for a reply, we truly appreciate your patience.