K-Beauty Tips & Trends
Tips, trends & brand stories — straight from Seoul
SKINCARE
SKINCARE
Beauty of Joseon: The 500-Year-Old Encyclopedia That Built a Modern Skincare Brand
Beauty of Joseon is a Korean skincare brand celebrated for its focus on blending traditional Korean beauty ingredients and practices...
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LANEIGE: Thirty Years of Water Science, One Sale Every Two Seconds
When it comes to Korean beauty, few products create as much buzz as LANEIGE’s Neo Cushion. Known for its futuristic...
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COSRX: The Brand That Proved Less Is More — And Went Global
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COLORGRAM: One Gram of Colour, Korean Style
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ROUND LAB: Deep-Sea Minerals, Birch Sap, and Skincare That Trusts Its Ingredients
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SKIN1004: The Brand That Went to Madagascar to Find the Perfect Centella
If you love gentle, calming, skin-barrier friendly skincare, you’re going to be obsessed with what just landed. Our latest shipment...
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ANUA: The Heartleaf From Ulleung Island That Changed Korean Skincare
The name takes a moment to decode. "Anua" — 아누아 in Korean — is a compound of two words: an...